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Why Your Brand Should be on Instagram

Instagram’s creative community is rapidly growing, and 2015 is set to be its biggest take over yet. It grew 50% in 9 months ( between March and December 2014) and is now bigger than Twitter, with over 300 million users sharing over 70 million photos and videos per day.

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Yet recent stats show that only 28% of marketers are using Instagram. So should your brand be on Instagram?
Whilst not relevant for all brands if you are in the creative, food, retail, fashion or beauty industries it is certainly a great place to position your brand and products. Instagram users are valuable as engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter, meaning they are more likely to click through to your site, buy your products, and take an interest in your brand and what you do.

The quality of your photos or images is key to building a strong following on your Instagram account. It is good to keep styling consistent, as well as the tone of voice and not making the account to obviously sales based. Studies show that the visual appeal of a photo or account matters in 93% of cases when people go to make a purchase.

Here are some quick Instagram stats, showing the impact the social network has on its users:

  • 1.6 billion likes happen per day on Instagram.
  • 57% of Instagram users access the site every day.
  • Today, 86% of top brands have Instagram accounts, that’s up from 71% from last year.
  • 73% of brands post at least one photo or video per week on Instagram.
  • Brands on Instagram with over 100K followers have grown by 163% in two years.
  • Visual data is processed 60K times faster by the brain than text.
  • 40% of people will respond better to visual information than plain text.
  • 65% of your audience are visual learners.

We’ve seen a growing demand for Instagram campaigns, including a photo competition we worked on with Luxe Associates in collaboration with Liberty of London.  If you’ve got an idea for your Instagram or want to get in touch to find out how we can help to boost your followers and engagements then get in touch.

Sats sourced from Our Social Times. Click here to read their full article. 

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